Do you at any time really feel like know-how is passing you by, no subject how challenging you attempt to maintain up? Like you happen to be peddling your bike as speedy as you can down the center of the small business tremendous highway, but continue to cars whiz by you so quickly that the breeze just knocks you into the ditch?
Now I am a pretty higher-tech variety of guy. I pleasure myself on acquiring all the most up-to-date and finest techno gizmos for my particular and company everyday living together with many notebook pcs, the most present day cellular cell phone, and a World Positioning Procedure in my car or truck to often inform me where I ain’t. I know, it is really meant to convey to me in which I am, but my mind isn’t going to function that way.
But only just lately have I cemented my placement amongst the true entrepreneurial technorati by including a podcast to my business enterprise promoting repertoire. What is actually that you say? You have no plan what a podcast is or how it can support increase pounds to your bottomline? Then peddle more quickly, my pal, and I’ll reveal it all while you catch up.
A podcast is a digital audio file that you record utilizing your computer system, recording software package, and a microphone. You then add that file to a podcasting net provider so listeners can download the file or subscribe to the podcast feed and pay attention to it on their laptop or audio player.
If that’s also techno-babblish for you, attempt this a podcast is like an world-wide-web radio exhibit that you deliver and put up to the world-wide-web so persons intrigued in what you have to say can listen to it on their laptop or computer or obtain it to an mp3 player.
Now the large problem: why should you care to know what a podcast is? Mainly because applied sensibly, a podcast can grow to be a impressive weapon in your advertising arsenal. It can enable establish you as an expert in your subject, generate visitors to your web site, bring new prospects in the doorway, open up up new alternatives, and make a new earnings stream that you might have if not missed.
Why am I so fired up about podcasting? Trust me, it’s not mainly because I really like the audio of my personal voice. As my Mama states, “Some persons speak just to hear their head rattle.” I feel she was wanting at me the first time she stated it.
I’m jazzed about podcasting due to the fact podcasting is now in which e mail was 10 several years ago. Many people ridiculed e-mail as a geeky trend and refused to imagine it when the gurus predicted that 1 working day we would all be applying e-mail to communicate with everybody from our bosses to our grandmas. It was also really hard for the common Joe to picture how anyone could make funds with electronic mail. Now, not much too quite a few years later, business people who recognized the possible of e mail internet marketing and obtained onboard early are building tens of millions of bucks a yr advertising to consumers close to the globe all via the magic of e-mail.
I believe that podcasting in fact has extra possible than e mail mainly because of what I call, “The Enthusiasm Factor.” With a podcast you can hear the passion in a person’s voice and get energized about their information. And podcasting is considerably much more user pleasant than e-mail. You really don’t have to examine or offer with mountains of spam and you you should not have to be in front of a computer. All you have to do is listen and you can do so anyplace by making use of an iPod or other moveable audio participant.
I began manufacturing a weekly podcast for my Online Marketing and advertising company about six weeks in the past. The place of the podcast was to generate website traffic to my internet websites and shoppers to my product sales web pages and inevitably use it as a system to endorse my e book. My podcasts are frequently 20 to 30 minutes extensive and consist of me talking for a handful of minutes on a business connected matter and an job interview with an qualified in the discipline connected to that topic. I history my part of the display applying a headset microphone and a laptop or computer. I history the interview with the expert employing a cable that connects my telephone to my personal computer. As soon as recorded and edited, the podcast appears a lot like a radio display (on an newbie scale, of study course). I then add the podcast to a internet site called Podomatic, which will make the podcast accessible to the entire world through RSS (true uncomplicated syndication). Listeners can download my podcast to their personal computer or iPod and consider me with them where ever they go.
What has the podcast finished for my company? I have averaged 50 to 100 new subscribers to my podcast just about every day and have discovered a awesome spike in visitors to my site. I’m observing increased product sales and acquiring a lot more inquiries from prospective shoppers. I am establishing my credibility as an authority on smaller company and I’m owning enjoyable doing it. And just isn’t enjoyment the finest factor to have?
This is an instance that illustrates the prospective of podcasting: I satisfied a couple at a new seminar who have a counseling exercise for divorced gentlemen working with boy or girl custody difficulties. This pair began a podcast on the matter of father’s legal rights and posted it to many podcast feed web-sites. Before extensive their podcast was becoming downloaded by hundreds of listeners each and every working day. And at the conclusion of each and every podcast they prompted listeners to stop by their website to understand more about their goods and products and services. As a result their tiny counseling enterprise extra in excess of $100,000 in new profits in just a few months. They are on keep track of to do quite a few hundred thousand dollars this 12 months, many thanks to the consideration their podcast provides.
How could you use podcasting in your enterprise? If you happen to be a dry cleaner you can report a podcast on receiving rough stains out of clothes. Have listeners mention the podcast to get a lower price on their up coming check out. If you are a motor vehicle vendor do a podcast describing the new types. If you happen to be a CPA do a podcast on tax tips. If you’re an lawyer do a podcast giving lawful strategies. The opportunities are countless. You are constrained only by your imagination.